Two music videos were made for the song.
According to Bieber in a statement, "Personally, I love this video because it's an honest look at my journey. The process of putting together this album and this tour - surrounded by people I love to be with - has been really special. I'm proud of it, it's been a lot of fun and lot of hard work, and I think that really shows in video. I hope my fans like it as I much as I do, because it's really all for you."
The first video was released along with the "Purpose: The Movement" project on November 14, 2015. As stated by Bustle's Claire Landsbaum, "It follows a group of women who meet a group of guys in a diner. One member of each party leaves the restaurant and does a sexy couple's dance in front of a lit-up Hard Rock Café, but at 3:17 the protagonists are replaced by lots of gyrating women behind a mysterious hotel room door.
On May 16, 2016, Bieber revealed that another music video for the song was going to be released.
"Company" was first performed on April 3, 2016, at the 3rd iHeartRadio Music Awards after an acoustic rendition of "Love Yourself".