On the website, the "Local Chow" portion of Wilson's blog reads:
"Philadelphia Cheesesteaks.
Cheesesteaks are one of the favorite foods of the city of Philadelphia. A cheesesteak, also known as a Philadelphia cheesesteak, Philly cheesesteak, Philly, or steak and cheese, is a hot sandwich made from thinly sliced pieces of steak and melted cheese on long soft Italian bread. White American cheese, Mozzarella, provolone, and soft sprayable cheese are the most frequently used cheeses. The steak is cooked on a lightly oiled griddle with other optional ingredients such as fried onions, sautéed green peppers, and mushrooms. Once everything is all nice and grilled, cheese is added to the top and stuffed into a fresh roll. There are lots of Philly cheesesteak places to choose from - you can't go wrong!"
Additionally, there is a comic:
- Ditch: "Look at this cheesesteak it is bigger than your head!"
- Wilson: "No it's not!"
- Ditch: Yes it is! And it's filled with more cheese than your head!"
- Wilson: "Is not!"
- Ditch: "Mmmmm. And tastes better than your head! Hey, waiter another Philly cheesteak as big as my brother's head please!"