Branded content has long promised to unlock a stream of corporate dollars to fund the aspirations of filmmakers. But despite its long standing place in the industry, director Marc Furmie says his branded content project . short film Venger . has attracted a slightly confused response from the industry. .The response from industry people . including people who make films and also work in commercials . has been one of confusion, they.re not used to this type of series," he says. "I see that as a positive . when people are confused it means you.re doing something new and special." The first episode in a three-part series of 15-minute episodes is an action film following the story of a devastated and enraged ex-race car...
- 3/15/2011
- by Charlotte Willis
- IF.com.au
"What initially started off as a small commercial for a Mercedes-Benz dealership turned into something international and epic," director Marc Furmie tells Filmink. Keen to change their look and appeal G Brothers Mercedes-Benz and Petronas Lubricants International looked to The Filmmakers Factory for inspiration to create a new online advertising campaign that would draw in the younger audience, much like the BMW ads did in 2001. From the rubble came Venger, a faster than life three-part web thriller about a man's quest for revenge. The first 15-minute-long film in the series is a slick action-packed revenge tale starring an ensemble of Australian talent including Christian Clark (Gabriel), Henry Nixon (The Pacific) and Dan Mor (Underbelly: The Golden Mile).
- 2/17/2011
- FilmInk.com.au
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