This advert was made in two versions: 15 seconds and 30-seconds dedicated Bond TV spots.
This commercial was part of an estimated US $15 million marketing campaign.
"Die Another Day is an incredibly exciting project, and we're partnering with vivid and vital brands that accentuate our promotions' distinctiveness," said Mary Goss Robino, senior vice president of worldwide promotions for MGM Distribution Company. "Revlon is a legendary brand with worldwide recognition. Especially with Revlon spokesperson Halle Berry as Bond's new co-star, it's a perfect partnership."
"Revlon's heritage as an exciting brand that celebrates women of unforgettable glamour and style complements the action-packed mystique of the James Bond equity," said Kristin Patrick-Petersen, vice president of brand exposure for Revlon. "We are thrilled to be partnering with a film that celebrates strong, independent women who make their mark and are, in our minds, unforgettable."
This was the ''first time Revlon has teamed up in a co-operative marketing deal with EON Productions, which controls merchandising rights for the James Bond franchise'' according to the 14th October 2002 edition of advertising trade magazine 'Ad Age'.