I saw a review saying that the characters mean it when they were repeating the iconic line "not that there's anything wrong with it",if you really think that the characters actually meant it then why are you even watching this show,i mean i though it was obvious enough that they had that line repeated 10 times in the episode so oblivious people could get the joke but apparently not,still you 'll think that the fact that they say the line when an homophobic action it's done or implied would clearly underline the satire behind the whole thing.Also it's necessary to explained that this is way for the writers to show the hypocrisy of the characters that sometimes people forget are supposed to be not the greatest people and are the exact opposite of role models.