- Because Gary's Olde Towne Tavern is advertising heavily, Sam and Rebecca decide to hire an ad company to write a jingle for the bar. As Rebecca has only $200 to spend on such, the ad company foists Sy Flembeck, their resident hack writer, onto the Cheers account. Sy is not very creative or original. All his jingles are placed to the tune of Old MacDonald Had a Farm, and spell out the establishment's name in place of "E-I-E-I-O", even if there are more or less than five letters. But Sy's approach to jingles may actually have the desired if unintended effect of good advertisement. Meanwhile, Maggie O'Keefe has come back to Boston and wants to see Cliff. Once Cliff sees Maggie, he faints: she's very pregnant, supposedly with his child. However, Cliff doesn't believe that he is the father because... Cliff decides to marry Maggie anyway. Before Maggie decides what to do about Cliff's proposal, she has some additional news for Cliff about their past relationship.—Huggo
- After hearing a catchy advertising 'jingle,' Rebecca feels that Cheers needs one too. After going to an agency and explaining she only has a budget of $200, they give her a low-class musician of theirs named Sy. Though claiming to be a jingle-writer, all of Sy's jingle attempts use the rhythm of the song 'Old MacDonald's Farm.'
Meanwhile, Cliff and the others are shocked when Cliff's former love interest Maggie O'Keefe appears at the bar...pregnant, and claiming it to be Cliff's child! Though the others give Cliff sly smiles over his 'conquest,' Cliff confides to Sam that he never really had sex with Maggie.
After Cliff gets Maggie alone, she confirms to him that he isn't the baby's father, but she came looking for him, knowing he was an honest and dependable man. Hearing she thinks so highly of him, Cliff is more than willing to marry her and raise the child, until the baby's real father, Jerry, contacts Maggie and claims he wants to take responsibility and marry her.
Cliff is somewhat heartbroken, but Maggie perks him up when she claims they did 'hook-up' one night. Cliff claims he doesn't remember, but Maggie claims that was because he was drunk. When she further tells him he was great, Cliff soon forgets his heartbreak.
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