Veritonic, the industry’s comprehensive audio analytics and research platform, announced today the Veritonic Audio Attention Report, a new gold-standard tool enabling advertisers to create more effective audio advertising. The report was created in partnership with Realeyes, the leading computer vision and attention AI company.
The audio attention report provides data-backed insight into the importance of creative efficacy programs for audio and podcast advertising. As noted in the report, audio is one of the most immersive, affective, and effective media channels available to brands and advertisers today, yet it’s still not getting the focus and investment it deserves. Consequently, those advertisers who seize the opportunity to invest in impactful audio advertising stand to gain remarkably outsized returns. This potential is further magnified when advertisers embrace innovative creative measurement tools, ensuring that their audio ads are finely tuned and optimized for their discerning listening audiences.
Hundreds of loyal podcast listeners...
The audio attention report provides data-backed insight into the importance of creative efficacy programs for audio and podcast advertising. As noted in the report, audio is one of the most immersive, affective, and effective media channels available to brands and advertisers today, yet it’s still not getting the focus and investment it deserves. Consequently, those advertisers who seize the opportunity to invest in impactful audio advertising stand to gain remarkably outsized returns. This potential is further magnified when advertisers embrace innovative creative measurement tools, ensuring that their audio ads are finely tuned and optimized for their discerning listening audiences.
Hundreds of loyal podcast listeners...
- 2/20/2024
- Podnews.net
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