Chicago – Patrick McDonald of HollywoodChicago.com appears on “The Morning Mess” with Ben Thompson on Wbgr-fm on May 2nd, reviewing “Unfrosted,” featuring Jerry Seinfeld as lead role, co-writer and his debut as director. Streaming on Netflix beginning May 3rd.
Rating: 4.5/5.0
The year is 1963, and Seinfeld is Bob Cabana, product developer at the Kellogg’s cereal company in Battle Creek, Michigan. He reports directly to company owner Edsel Kellogg III (Jim Gaffigan), and lives the prototype early 1960s American Dream life with John F. Kennedy, Walter Cronkite, Tony the Tiger and daily milk man deliveries. Kellogg’s rival is Post Cereals, also in Battle Creek, owned by Majorie Post (Amy Schumer). Kelloggs is facing off with Post … with the help of food developer Donna “Stan” Stankowski (Melissa McCarthy … to be the first to create a toaster pastry for America’s breakfast tables. The race is on.
”Unfrosted” is streaming on Netflix beginning May 3rd.
Rating: 4.5/5.0
The year is 1963, and Seinfeld is Bob Cabana, product developer at the Kellogg’s cereal company in Battle Creek, Michigan. He reports directly to company owner Edsel Kellogg III (Jim Gaffigan), and lives the prototype early 1960s American Dream life with John F. Kennedy, Walter Cronkite, Tony the Tiger and daily milk man deliveries. Kellogg’s rival is Post Cereals, also in Battle Creek, owned by Majorie Post (Amy Schumer). Kelloggs is facing off with Post … with the help of food developer Donna “Stan” Stankowski (Melissa McCarthy … to be the first to create a toaster pastry for America’s breakfast tables. The race is on.
”Unfrosted” is streaming on Netflix beginning May 3rd.
- 5/3/2024
- by adam@hollywoodchicago.com (Adam Fendelman)
- HollywoodChicago.com
By most standards, "Unfrosted" is not what you'd call a "good" movie. It's visually flat — as a filmmaker, Jerry Seinfeld will never win an award or be thought of as one of the greats (his direction is limited to "point and shoot"). Its screenplay doesn't even attempt to tell a complete narrative — the third act crumbles, as if everyone ran out of ideas and threw up their hands. None of these things are promising. And yet ... I laughed. A lot. I laughed because Seinfeld's movie about the invention of Pop-Tarts is very, very silly, and sometimes you just want to watch something silly. Seinfeld and his co-writers Spike Feresten, Andy Robin, and Barry Marder have cobbled together a gloriously ridiculous feast; a film that doesn't even slightly attempt to take itself seriously. I mean, this is a movie about Pop-Tarts, for crying out loud — how serious can it be?
Brand-based...
Brand-based...
- 5/3/2024
- by Chris Evangelista
- Slash Film
For years various producers have pitched doing something like a zany It’s A Mad Mad Mad Mad World, only populated by an epic cast of contemporary comedy stars just like that Stanley Kramer supercomedy did during its time in 1963. So it is probably not a coincidence that Jerry Seinfeld selected that very year in which to set his live action filmmaking debut, Unfrosted, as a quadruple threat of star, director, co-writer, producer.
Placing it in Battle Creek, Michigan and taking the real life story of the rivalry of cereal kingpins Kellogg’s and Post in their race to create a revolutionary breakfast pastry, Seinfeld and his longtime writing partner Spike Feresten, along with their Bee Movie collaborators Andy Rubin & Barry Marder, have chosen to use some real life people, made up several others, salted it all with some basic truths, and basically let the laughs and comedy lead the way in the telling.
Placing it in Battle Creek, Michigan and taking the real life story of the rivalry of cereal kingpins Kellogg’s and Post in their race to create a revolutionary breakfast pastry, Seinfeld and his longtime writing partner Spike Feresten, along with their Bee Movie collaborators Andy Rubin & Barry Marder, have chosen to use some real life people, made up several others, salted it all with some basic truths, and basically let the laughs and comedy lead the way in the telling.
- 5/3/2024
- by Pete Hammond
- Deadline Film + TV
Melissa McCarthy, Jerry Seinfeld, and Jim Gaffigan in UnfrostedImage: Netflix
Jerry Seinfeld has never been a great actor. He’d agree that surrounding himself with comedic performers like Jason Alexander and Julia Louis-Dreyfus made his sitcom sing more than his acting chops. So, why he decided not only to star in but also direct Unfrosted,...
Jerry Seinfeld has never been a great actor. He’d agree that surrounding himself with comedic performers like Jason Alexander and Julia Louis-Dreyfus made his sitcom sing more than his acting chops. So, why he decided not only to star in but also direct Unfrosted,...
- 5/3/2024
- by Matt Schimkowitz
- avclub.com
It’s funny that both of Jerry Seinfeld’s movies have been pegged to such high-concept premises, as the sitcom legend famously built his brand with a show about nothing. In fact, that might be the funniest thing about them. First came 2007’s deeply strange “Bee Movie,” in which Seinfeld — who produced, starred in, and co-wrote the project — voiced a honeybee who starts getting hot for a human florist. Now comes Seinfeld’s directorial debut, a sketchy and surreal business parody that re-imagines the rush to invent the Pop-Tart as if the rivalry between Post and Kellogg’s were as crucial to the future of western civilization as the Space Race or the Manhattan Project.
It’s the perfect streaming comedy for anyone who felt that “Oppenheimer” had too many laughs.
Why would an aging billionaire spend two years of his life — and an ungodly amount of Netflix’s money...
It’s the perfect streaming comedy for anyone who felt that “Oppenheimer” had too many laughs.
Why would an aging billionaire spend two years of his life — and an ungodly amount of Netflix’s money...
- 5/3/2024
- by David Ehrlich
- Indiewire
Penelope Featherington and Colin Bridgerton entering into a unique arrangement, J.Lo fighting evil artificial intelligence, the roasting of an NFL legend, a retelling of the invention of the Pop Tart, Brooke Shields and Benjamin Bratt at war and John Mulaney’s six-night live comedy event from Los Angeles are some of the big titles hitting Netflix in May.
Debuting on May 3 is Jerry Seinfeld’s directorial debut, Unfrosted. The comedy legend works both sides of the camera for this humorous feature take on the birth of the Pop Tart. The movie is set in 1963 as breakfast cereal giants Kellogg’s and Post compete to become the first company to create a morning pastry. Melissa McCarthy, Jim Gaffigan and Amy Schumer also star, with Hugh Grant more than likely to steal the whole film with a turn as Tony the Tiger.
May is comedy month on Netflix and to coincide...
Debuting on May 3 is Jerry Seinfeld’s directorial debut, Unfrosted. The comedy legend works both sides of the camera for this humorous feature take on the birth of the Pop Tart. The movie is set in 1963 as breakfast cereal giants Kellogg’s and Post compete to become the first company to create a morning pastry. Melissa McCarthy, Jim Gaffigan and Amy Schumer also star, with Hugh Grant more than likely to steal the whole film with a turn as Tony the Tiger.
May is comedy month on Netflix and to coincide...
- 5/1/2024
- by Abid Rahman
- The Hollywood Reporter - Movie News
Hugh Grant's homemade iPhone audition clip left the 'Unfrosted' writers "stunned".The 'Notting Hill' star features in Jerry Seinfeld's comedy 'Unfrosted' as Thurl Ravenscroft – the actor who played Tony the Tiger for several decades – and his home-filmed try-out couldn't have gone down any better.Recalling his audition, Seinfeld's co-writer Spike Feresten told IndieWire: “He had a glass of wine in his hand, and he was on the couch.“We were just stunned on how homemade his audition was — and how good it was. Here’s Hugh Grant at 8 o’clock at night before he goes to bed, crushing the lines. Crushing. That’s when we said, ‘Jerry, close this for us. Get this guy.’”It was no doubt a relief that Grant was perfect for the role because they were "terrified" of not being able to cast anyone.Seinfeld - who also plays Bob Cabana,...
- 4/26/2024
- by Lizzie Baker
- Bang Showbiz
While Jerry Seinfeld and his writing partner Spike Feresten didn’t necessarily have an initial plan for the casting in Unfrosted, the pair knew they had to have Hugh Grant as Frosted Flakes’ mascot Tony the Tiger.
The director and writer recently spoke to IndieWire about how they scored the Notting Hill star for the role of Thurl Ravenscroft in the Netflix Pop-Tart comedy.
“There was a long time where we didn’t have anybody to make this movie. We had the budget, we had the script, but we didn’t have any people to play the parts,” Seinfeld recalled. “That was one of the most terrifying moments. We would go into this little room that we had with each part on a 3×5 card on the wall. And we had [Jim] Gaffigan as Kellogg — and that was it. And there were like 30 parts.”
They started filling out the cast, one by one,...
The director and writer recently spoke to IndieWire about how they scored the Notting Hill star for the role of Thurl Ravenscroft in the Netflix Pop-Tart comedy.
“There was a long time where we didn’t have anybody to make this movie. We had the budget, we had the script, but we didn’t have any people to play the parts,” Seinfeld recalled. “That was one of the most terrifying moments. We would go into this little room that we had with each part on a 3×5 card on the wall. And we had [Jim] Gaffigan as Kellogg — and that was it. And there were like 30 parts.”
They started filling out the cast, one by one,...
- 4/25/2024
- by Carly Thomas
- The Hollywood Reporter - Movie News
Bill Burr was in the middle of a standup set in the original room at The Comedy Cellar when his cell phone rang: It was Jerry Seinfeld. What do you do? Burr answered.
Seinfeld wanted Burr to play JFK in his Pop-Tarts (fake) origin story, “Unfrosted.” Burr immediately accepted the role — and then went back to telling jokes to the paying customers.
It was the fastest (and the most public) “yes” that Seinfeld and his writing partner Spike Feresten say they got from a tremendous ensemble comedy cast that includes Seinfeld himself, as well as Jim Gaffigan, Melissa McCarthy, Amy Poehler, Hugh Grant, Max Greenfield, Christian Slater, James Marsden, Jack McBrayer — there’s honestly just too many to list. That wasn’t always the case.
“There was a long time where we didn’t have anybody to make this movie. We had the budget, we had the script, but we...
Seinfeld wanted Burr to play JFK in his Pop-Tarts (fake) origin story, “Unfrosted.” Burr immediately accepted the role — and then went back to telling jokes to the paying customers.
It was the fastest (and the most public) “yes” that Seinfeld and his writing partner Spike Feresten say they got from a tremendous ensemble comedy cast that includes Seinfeld himself, as well as Jim Gaffigan, Melissa McCarthy, Amy Poehler, Hugh Grant, Max Greenfield, Christian Slater, James Marsden, Jack McBrayer — there’s honestly just too many to list. That wasn’t always the case.
“There was a long time where we didn’t have anybody to make this movie. We had the budget, we had the script, but we...
- 4/25/2024
- by Tony Maglio
- Indiewire
Hugh Grant relishes playing "twisted, angry little men" as he gets older.The 63-year-old star features in Jerry Seinfeld's comedy 'Unfrosted' as Thurl Ravenscroft – the actor who played Tony the Tiger for several decades – and says it is typical of the type of part he has taken in recent movies such as 'Paddington 2' and 'Wonka'.Speaking to MovieWeb, Hugh said: "The older I get, the more I enjoy playing twisted, angry little men, and here was a perfect one."His poisonous, disappointed rage at the way he's ended up in life. I enjoy those guys. And his shocking vanity and narcissism. Why do I like playing those guys? Is that me? The older I get, the more I wonder if I'm a monster."The 'Notting Hill' actor explained that he now sends footage of himself to film bosses when offered a role...
- 4/24/2024
- by Joe Graber
- Bang Showbiz
You could never accuse Hugh Grant of playing it safe. In recent years, he’s taken all kinds of unexpected roles – most recently appearing as an Oompa Loompa in Paul King’s Wonka. Prior to that, their team-up on Paddington 2 resulted in the instantly iconic ham-tastic villain Phoenix Buchanan. He’s gone toe-to-toe with bards and bird-people in Dungeons & Dragons: Honour Among Thieves, geezered it up with Guy Ritchie on The Gentlemen – and never forget his time as a future-world cannibal in Cloud Atlas. Now, Grant is taking on a role that few will have seen coming: in Unfrosted – Jerry Seinfeld’s upcoming comedy about the invention of beloved toaster-pastry the Pop-Tart – he’ll be none other than… Tony The Tiger.
Or, at least, the disgruntled Shakespearean actor who, much to his chagrin, finds himself having to don the Tony The Tiger outfit. “That was the greatest part of the whole thing,...
Or, at least, the disgruntled Shakespearean actor who, much to his chagrin, finds himself having to don the Tony The Tiger outfit. “That was the greatest part of the whole thing,...
- 3/8/2024
- by Ben Travis
- Empire - Movies
During his first nine years on YouTube, Jordi van den Bussche released new gaming videos with machine-like efficiency. The man known online as Kwebbelkop never strayed from his daily upload schedule, and that consistency helped him bring 15 million subscribers to his channel.
But as his channel progressed forward, van den Bussche began to feel the flames of burnout. As he struggled to keep up with the pace of other YouTube gamers, he stopped creating alongside longtime collaborators Jelly and Slogoman. He suffered from twitchy eyes and back pain. He could barely work for 10 minutes before he became exhausted. “You want to say yes to everything,” he told Tubefilter, “but I didn’t realize that my mental health was suffering because of it.”
In 2021, van den Bussche revealed the solution to his burnout problem: Bloo. That’s the name of a blue-haired VTuber created by the Kwebbelkop team. Bloo now has his own channel,...
But as his channel progressed forward, van den Bussche began to feel the flames of burnout. As he struggled to keep up with the pace of other YouTube gamers, he stopped creating alongside longtime collaborators Jelly and Slogoman. He suffered from twitchy eyes and back pain. He could barely work for 10 minutes before he became exhausted. “You want to say yes to everything,” he told Tubefilter, “but I didn’t realize that my mental health was suffering because of it.”
In 2021, van den Bussche revealed the solution to his burnout problem: Bloo. That’s the name of a blue-haired VTuber created by the Kwebbelkop team. Bloo now has his own channel,...
- 8/19/2022
- by Sam Gutelle
- Tubefilter.com
VTubers are dominating Twitch, and a cereal mascot is hoping to take advantage of that trend. Kellogg’s is working with the Amazon-owned live streaming platform to launch a channel hosted by Tony the Tiger.
Tony, who has been selling Frosted Flakes for seven decades, will host his first Twitch stream on August 19. The animated tiger will be joined by several human creators, including Chrissy Costanza, Big Cheese, and GoldGlove. Together, they’ll play “a popular battle royale game.” That could be anything from Fortnite to Apex Legends to Garena Free Fire, but my money’s on Fall Guys. Tony will reveal his game of choice on his Twitch hub between 5 and 7 Pm Et on the 19th.
The broadcast will be titled “Tony the Tiger’s Gr-r-reat Cereal Bowl of Gr-r-reatness.” If you’re keeping track at home, that’s two grrreats (three if you count the headline), and the...
Tony, who has been selling Frosted Flakes for seven decades, will host his first Twitch stream on August 19. The animated tiger will be joined by several human creators, including Chrissy Costanza, Big Cheese, and GoldGlove. Together, they’ll play “a popular battle royale game.” That could be anything from Fortnite to Apex Legends to Garena Free Fire, but my money’s on Fall Guys. Tony will reveal his game of choice on his Twitch hub between 5 and 7 Pm Et on the 19th.
The broadcast will be titled “Tony the Tiger’s Gr-r-reat Cereal Bowl of Gr-r-reatness.” If you’re keeping track at home, that’s two grrreats (three if you count the headline), and the...
- 8/17/2022
- by Sam Gutelle
- Tubefilter.com
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