This article also appears in the current issue of If (#146, April-May 2012). The print article incorrectly reported that Framestore was responsible for the for the animation and shading of the polar bears, when the work was actually completed by Animal Logic. The error has been corrected.
An audience of more than 111 million American football fanatics is enough to inspire great VFX work. For director David Scott and his team at Australian VFX house Animal Logic that work involved creating realistic CGI polar bears in three Coca-Cola spots (Catch, Superstition and Arghh) that aired at this year.s Superbowl.
.I think the difference between these spots to how the polar bears had been seen before was that in a lot of the older commercials, it was sort of centred around family, so you.d have a polar bear family doing what they do . whereas this was quite specifically targeting people at home watching the Superbowl,...
An audience of more than 111 million American football fanatics is enough to inspire great VFX work. For director David Scott and his team at Australian VFX house Animal Logic that work involved creating realistic CGI polar bears in three Coca-Cola spots (Catch, Superstition and Arghh) that aired at this year.s Superbowl.
.I think the difference between these spots to how the polar bears had been seen before was that in a lot of the older commercials, it was sort of centred around family, so you.d have a polar bear family doing what they do . whereas this was quite specifically targeting people at home watching the Superbowl,...
- 4/26/2012
- by Sam Dallas
- IF.com.au
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