The logos of OTTera and Think Analytics.
Content distribution and technology company OTTera is partnering with ThinkAnalytics to unlock additional content distribution and revenue opportunities for its digital video clients.
The partnership will see OTTera integrate two artificial intelligence-driven products — ThinkFAST scheduler and ThinkAdvertising analytics — into its content distribution software, the companies announced on Thursday.
The integration of ThinkFAST will allow OTTera’s programming clients to take advantage of personalized content discovery solutions that drive recommendations based on demographics, preferences and prior viewing behavior.
Additionally, ThinkAdvertising will allow OTTera to deliver hyper-targeted advertisements across its free, ad-supported streaming television (Fast) channels, which the firm says will provide greater revenue opportunities for its programming clients.
“Aligning ThinkAnalytics’ deep capabilities with OTTera’s strategic offerings across Ott and Fast yields a rich toolkit for publishers to maximize yield from their libraries, quickly scale out targeted Fast channels and end user experiences within applications and beyond,...
Content distribution and technology company OTTera is partnering with ThinkAnalytics to unlock additional content distribution and revenue opportunities for its digital video clients.
The partnership will see OTTera integrate two artificial intelligence-driven products — ThinkFAST scheduler and ThinkAdvertising analytics — into its content distribution software, the companies announced on Thursday.
The integration of ThinkFAST will allow OTTera’s programming clients to take advantage of personalized content discovery solutions that drive recommendations based on demographics, preferences and prior viewing behavior.
Additionally, ThinkAdvertising will allow OTTera to deliver hyper-targeted advertisements across its free, ad-supported streaming television (Fast) channels, which the firm says will provide greater revenue opportunities for its programming clients.
“Aligning ThinkAnalytics’ deep capabilities with OTTera’s strategic offerings across Ott and Fast yields a rich toolkit for publishers to maximize yield from their libraries, quickly scale out targeted Fast channels and end user experiences within applications and beyond,...
- 4/25/2024
- by Matthew Keys
- The Desk
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