SAG-AFTRA has tapped 7Park Data Media and Entertainment to provide previously unavailable viewership data for titles on leading streaming platforms including Netflix, Hulu, and Amazon Prime.
The performers union announced the partnership Tuesday, two days after its national board launched the process of crafting a proposal for a successor deal to its master contract covering feature film and primetime television. The current contract expires on June 30, 2020.
SAG-aftra said it will utilize this data to help negotiate fair contracts with streaming platforms and production studios based on the value of their work, as measured by actual viewing data.
“Because streaming platforms do not make viewership data public, content stakeholders throughout the industry have been challenged to fully comprehend the economic value of streaming media,” said David Viviano, chief economist at SAG-aftra. “Our partnership with 7Park Data will provide SAG-aftra with valuable insight into global audience behavior and position us...
The performers union announced the partnership Tuesday, two days after its national board launched the process of crafting a proposal for a successor deal to its master contract covering feature film and primetime television. The current contract expires on June 30, 2020.
SAG-aftra said it will utilize this data to help negotiate fair contracts with streaming platforms and production studios based on the value of their work, as measured by actual viewing data.
“Because streaming platforms do not make viewership data public, content stakeholders throughout the industry have been challenged to fully comprehend the economic value of streaming media,” said David Viviano, chief economist at SAG-aftra. “Our partnership with 7Park Data will provide SAG-aftra with valuable insight into global audience behavior and position us...
- 4/16/2019
- by Dave McNary
- Variety Film + TV
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