The aliens from Sony's "District 9" scored big during The Hollywood Reporter's 39th annual Key Art Awards.
Honoring the best in movie marketing, Friday's event at Vibiana in downtown Los Angeles saw "District 9" take home 11 awards, including the best-in-show prize for its integrating marketing campaigning as well as three other best-in-show laurels for its outdoor advertising (built around its "Bus Stop for Humans Bus Shelter"), TV spots and digital campaign.
The awards ceremony culminated with Sylvester Stallone receiving the Visionary Award, given annually to a filmmaker who inspires movie marketers.
"At the end of the day, there is no question that Sylvester Stallone delivers great product," THR publisher Lori Burgess said before calling Stallone to the candlelit stage at what once was the altar of the former St. Vibiana Roman Catholic cathedral, which has been converted to a party space. "He's put his stamp on film like very few people of his generation.
Honoring the best in movie marketing, Friday's event at Vibiana in downtown Los Angeles saw "District 9" take home 11 awards, including the best-in-show prize for its integrating marketing campaigning as well as three other best-in-show laurels for its outdoor advertising (built around its "Bus Stop for Humans Bus Shelter"), TV spots and digital campaign.
The awards ceremony culminated with Sylvester Stallone receiving the Visionary Award, given annually to a filmmaker who inspires movie marketers.
"At the end of the day, there is no question that Sylvester Stallone delivers great product," THR publisher Lori Burgess said before calling Stallone to the candlelit stage at what once was the altar of the former St. Vibiana Roman Catholic cathedral, which has been converted to a party space. "He's put his stamp on film like very few people of his generation.
- 6/11/2010
- by By Gregg Kilday
- The Hollywood Reporter - Movie News
Superheroes were center stage at the Hollywood Reporter's 38th annual Key Art Awards, held Friday night at the Geffen Contemporary at Moca in Los Angeles.
Sam Raimi, who has directed Sony's three "Spider-Man" movies, accepted the 2009 Visionary Award, given to a filmmaker who inspires movie marketers.
And "The Dark Knight," director Chris Nolan's second Batman movie, led the list of award winners, taking home eight prizes, including three best of show awards for its theatrical poster, theatrical TV spot and home entertainment print.
The animated "Wall-e" was a close runner-up, earning seven awards, including one best in show citation for home entertainment, new release packaging.
Warners, which fielded "Knight," and Disney, which released "Wall-e," earned 10 awards each, as did Paramount, thanks to a mix of films that included "Iron Man," "Tropic Thunder" and "The Godfather: Coppola Restoration" DVD.
Sony rounded out the top four studios with eight wins.
Design firm Blt & Associates,...
Sam Raimi, who has directed Sony's three "Spider-Man" movies, accepted the 2009 Visionary Award, given to a filmmaker who inspires movie marketers.
And "The Dark Knight," director Chris Nolan's second Batman movie, led the list of award winners, taking home eight prizes, including three best of show awards for its theatrical poster, theatrical TV spot and home entertainment print.
The animated "Wall-e" was a close runner-up, earning seven awards, including one best in show citation for home entertainment, new release packaging.
Warners, which fielded "Knight," and Disney, which released "Wall-e," earned 10 awards each, as did Paramount, thanks to a mix of films that included "Iron Man," "Tropic Thunder" and "The Godfather: Coppola Restoration" DVD.
Sony rounded out the top four studios with eight wins.
Design firm Blt & Associates,...
- 6/13/2009
- by By Gregg Kilday
- The Hollywood Reporter - Movie News
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