Fyi, Tubefilter has a podcast.
It’s hosted by our very own Joshua Cohen (that’s me) and Lauren Schnipper. Subscribe to Creator Upload on Apple Podcasts. We’re everywhere else, too. Just go to CreatorUpload.com.
At YouTube Brandcast–from the Lincoln Center in New York City and in front of 1,000 or so advertisers, marketers, creators, and peers–Google’s President of Americas and Global Partners Sean Downey announced 30-second, non-skippable ads were coming to YouTube on connected TVs.
The crowd audibly gasped before cheering.
It was the second most raucous moment of the evening. (The first was when YouTube’s Chief Business Officer Mary Ellen Coe announced all the attendees would be getting a free subscription to NFL Sunday Ticket.) I think it’s indicative of at least two main things:
Main thing #1 is YouTube’s continued dedication to, and increasing dominance of, the living room. A favorably...
It’s hosted by our very own Joshua Cohen (that’s me) and Lauren Schnipper. Subscribe to Creator Upload on Apple Podcasts. We’re everywhere else, too. Just go to CreatorUpload.com.
At YouTube Brandcast–from the Lincoln Center in New York City and in front of 1,000 or so advertisers, marketers, creators, and peers–Google’s President of Americas and Global Partners Sean Downey announced 30-second, non-skippable ads were coming to YouTube on connected TVs.
The crowd audibly gasped before cheering.
It was the second most raucous moment of the evening. (The first was when YouTube’s Chief Business Officer Mary Ellen Coe announced all the attendees would be getting a free subscription to NFL Sunday Ticket.) I think it’s indicative of at least two main things:
Main thing #1 is YouTube’s continued dedication to, and increasing dominance of, the living room. A favorably...
- 5/25/2023
- by Joshua Cohen
- Tubefilter.com
YouTube drew a round of applause from advertisers at its annual Brandcast event by announcing it would let them run 30-second commercials that can’t be skipped by viewers on connected-TVs.
The feature will be available via YouTube Select, a curated platform for top-end advertisers introduced several years ago. The new 30-second initiative will affect 70% of impressions on connected-tv.
Sean Downey, President of Sales at Google, said the new option would allow for “richer storytelling in our most-viewed content.”
It was the second year of Brandcast taking place in the midst of traditional TV’s big week, YouTube made its case as the versatile choice for advertisers.
“When we talk with creators, they want access to lots of different kinds of formats — everything
from 15-second Shorts to 15-hour livestreams,” CEO Neal Mohan...
The feature will be available via YouTube Select, a curated platform for top-end advertisers introduced several years ago. The new 30-second initiative will affect 70% of impressions on connected-tv.
Sean Downey, President of Sales at Google, said the new option would allow for “richer storytelling in our most-viewed content.”
It was the second year of Brandcast taking place in the midst of traditional TV’s big week, YouTube made its case as the versatile choice for advertisers.
“When we talk with creators, they want access to lots of different kinds of formats — everything
from 15-second Shorts to 15-hour livestreams,” CEO Neal Mohan...
- 5/18/2023
- by Dade Hayes
- Deadline Film + TV
YouTube, already the most popular streamer on big-screen TVs, last month built on its lead as one of the only major services to see viewing time among U.S. TV households increase, according to new Nielsen data.
For the period from March 27-April 30, 2023, TV viewing of YouTube videos (excluding YouTube TV) was up 1.5%. That translated into an increase of 0.3 share points, with YouTube ending the month with 8.1% of total time spent watching television, according to Nielsen measurements.
Time spent viewing on most other streaming platforms, including Netflix, Disney+, HBO Max, Prime Video, Peacock and Hulu, was flat or down compared with March 2023, according to Nielsen’s The Gauge report for April. Along with YouTube, two free, ad-supported TV (Fast) services had month-over-month gains: Fox’s Tubi was up 6% from March, adding 0.1 share point to capture 1.1% of overall TV viewing, and Paramount’s Pluto TV viewing increased 3.9% for the month to hold at 0.8% share.
For the period from March 27-April 30, 2023, TV viewing of YouTube videos (excluding YouTube TV) was up 1.5%. That translated into an increase of 0.3 share points, with YouTube ending the month with 8.1% of total time spent watching television, according to Nielsen measurements.
Time spent viewing on most other streaming platforms, including Netflix, Disney+, HBO Max, Prime Video, Peacock and Hulu, was flat or down compared with March 2023, according to Nielsen’s The Gauge report for April. Along with YouTube, two free, ad-supported TV (Fast) services had month-over-month gains: Fox’s Tubi was up 6% from March, adding 0.1 share point to capture 1.1% of overall TV viewing, and Paramount’s Pluto TV viewing increased 3.9% for the month to hold at 0.8% share.
- 5/16/2023
- by Todd Spangler
- Variety Film + TV
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