FX Network’s “American Horror Story” returns for a ninth season next month, and promos for the next chapter of the anticipated series, dubbed ‘Ahs 1984,’ have been airing frequently across cable television throughout August. In the short yet effective spot (see below), the Motels’ melancholic, moody “Suddenly Last Summer” plays as aerial footage of an idyllic summer camp scene from the 1980s at fictional ‘Camp Redwood’ plays out, until things take a darker turn, quickly.
“The slightly haunting vibe of the song, and the connotation of the unexpected implied by the lyric, made it a perfect fit for the campaign,” Carol Weiler an Evp at FX Network, tells Variety.
The song’s publisher echoes the sentiment.
“It’s a great fit for the [Ahs] spot,” says Scott Cresto, Reservoir’s Evp of synchronization and marketing. “The song is firmly placed in the ‘80s, and in this particular case, there is no voiceover in the promo,...
“The slightly haunting vibe of the song, and the connotation of the unexpected implied by the lyric, made it a perfect fit for the campaign,” Carol Weiler an Evp at FX Network, tells Variety.
The song’s publisher echoes the sentiment.
“It’s a great fit for the [Ahs] spot,” says Scott Cresto, Reservoir’s Evp of synchronization and marketing. “The song is firmly placed in the ‘80s, and in this particular case, there is no voiceover in the promo,...
- 8/20/2019
- by Charlie Amter
- Variety Film + TV
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