Photograph by Robert Maxwell
Photograph by Sasha Nialla
Coca-Cola bet that an unknown Somali rapper could support its biggest marketing campaign ever. The company was right, and it may have launched a new star. Or not.
Soccer Player, Shark: Coke's Seugé, left, and A&M/Octone's Diener crafted a deal that accelerated K'Naan's career by "a year and a half," says Diener. | Photographs by David Stuart (Seugé), Danny Clinch (Diener)
Infographic: K'Naan's World Tour
Somalia. Spring 1989. On a dusty street in a Mogadishu district known as Wardhiigleey (Somali for "river of blood"), three 10-year-old boys, known in the neighborhood as K'naan the Skinny, Shorty, and La'ib, are washing wooden tablets. Each tablet, or loh, is used for note taking at school; pupils write their alphabets and math equations, as well as the phrases they are learning from the Qu'ran, in ink on these tablets. At the end of the day,...
Photograph by Sasha Nialla
Coca-Cola bet that an unknown Somali rapper could support its biggest marketing campaign ever. The company was right, and it may have launched a new star. Or not.
Soccer Player, Shark: Coke's Seugé, left, and A&M/Octone's Diener crafted a deal that accelerated K'Naan's career by "a year and a half," says Diener. | Photographs by David Stuart (Seugé), Danny Clinch (Diener)
Infographic: K'Naan's World Tour
Somalia. Spring 1989. On a dusty street in a Mogadishu district known as Wardhiigleey (Somali for "river of blood"), three 10-year-old boys, known in the neighborhood as K'naan the Skinny, Shorty, and La'ib, are washing wooden tablets. Each tablet, or loh, is used for note taking at school; pupils write their alphabets and math equations, as well as the phrases they are learning from the Qu'ran, in ink on these tablets. At the end of the day,...
- 10/19/2010
- by Rick Tetzeli
- Fast Company
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