The FIFA World Cup has proved a ratings juggernaut for broadcasters around the globe, and the first matches in the tournament's second round didn't disappoint.
But with many big teams now out of the running, viewership figures and advertising revenue could fall faster than the dashed hopes of fans in the U.S., England, France or Italy.
Such channels as France's TF1, Sky Italia and Britain's ITV saw their ratings bonanza come to an end as their respective home sides failed to progress. Since advertising rates usually are substantially higher if the home team is playing, those broadcasters could also be facing millions in lost earnings. TF1, for example, charges €160,000 ($197,000) for a 30-second spot on the network if France is playing but only €90,000 ($111,000) if they're not.
Advertisers who would have paid €175,000 ($215,000) for a commercial in a quarterfinal game featuring Les Bleus now get the discount rate of €85,000 ($105,000).
Nearly 20 million fans...
But with many big teams now out of the running, viewership figures and advertising revenue could fall faster than the dashed hopes of fans in the U.S., England, France or Italy.
Such channels as France's TF1, Sky Italia and Britain's ITV saw their ratings bonanza come to an end as their respective home sides failed to progress. Since advertising rates usually are substantially higher if the home team is playing, those broadcasters could also be facing millions in lost earnings. TF1, for example, charges €160,000 ($197,000) for a 30-second spot on the network if France is playing but only €90,000 ($111,000) if they're not.
Advertisers who would have paid €175,000 ($215,000) for a commercial in a quarterfinal game featuring Les Bleus now get the discount rate of €85,000 ($105,000).
Nearly 20 million fans...
- 6/28/2010
- by By Scott Roxborough and Mimi Turner
- The Hollywood Reporter - Movie News
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