Lululemon has created a cult following for its yoga gear. Its secret? The Secret, as well as other controversial self-help classics.
I'm balancing on my head, and I don't think I've ever been more relaxed. I am one of about 30 women who have assumed similarly vertical positions early on a Sunday morning in a yoga studio on New York's Upper East Side. Tibetan chants and dimmed lights block out the city's chaos just beyond the door. Motivational quotes painted on the walls -- jealousy works the opposite way you want it to! -- seep into my consciousness.
Seconds after our petite Indian yogi leads us through our final "ommm," piercing lights flicker on. People roll in tables of merchandise like stagehands between acts of a play, converting our urban ashram into a retail temple. The women gathered at Lululemon Athletica -- the Mecca of yoga lifestyle gear -- know the drill.
I'm balancing on my head, and I don't think I've ever been more relaxed. I am one of about 30 women who have assumed similarly vertical positions early on a Sunday morning in a yoga studio on New York's Upper East Side. Tibetan chants and dimmed lights block out the city's chaos just beyond the door. Motivational quotes painted on the walls -- jealousy works the opposite way you want it to! -- seep into my consciousness.
Seconds after our petite Indian yogi leads us through our final "ommm," piercing lights flicker on. People roll in tables of merchandise like stagehands between acts of a play, converting our urban ashram into a retail temple. The women gathered at Lululemon Athletica -- the Mecca of yoga lifestyle gear -- know the drill.
- 4/14/2009
- by Danielle Sacks
- Fast Company
IMDb.com, Inc. takes no responsibility for the content or accuracy of the above news articles, Tweets, or blog posts. This content is published for the entertainment of our users only. The news articles, Tweets, and blog posts do not represent IMDb's opinions nor can we guarantee that the reporting therein is completely factual. Please visit the source responsible for the item in question to report any concerns you may have regarding content or accuracy.