Executive served as CMO of Skydance Media, Dreamworks Animation.
Imax has hired veteran Hollywood executive Anne Globe as Chief Marketing Officer, the company announced on Tuesday.
Globe, who has served as CMO of Skydance Media and Dreamworks Animation, will lead brand, film marketing, creative, and social media worldwide for entertainment technology platform.
She succeeds Denny Tu, who is leaving Imax after five years in the role.
As CMO of Skydance Media, Globe developed marketing and distribution strategies for key franchises including Mission: Impossible, Terminator, and Jack Reacher.
In her role at DreamWorks Animation, she oversaw marketing, distribution, and licensing for franchises including Kung Fu Panda,...
Imax has hired veteran Hollywood executive Anne Globe as Chief Marketing Officer, the company announced on Tuesday.
Globe, who has served as CMO of Skydance Media and Dreamworks Animation, will lead brand, film marketing, creative, and social media worldwide for entertainment technology platform.
She succeeds Denny Tu, who is leaving Imax after five years in the role.
As CMO of Skydance Media, Globe developed marketing and distribution strategies for key franchises including Mission: Impossible, Terminator, and Jack Reacher.
In her role at DreamWorks Animation, she oversaw marketing, distribution, and licensing for franchises including Kung Fu Panda,...
- 1/16/2024
- by Jeremy Kay
- ScreenDaily
Imax has tapped Anne Globe as its new chief marketing officer.
The veteran Hollywood studio executive will oversee all brand, film marketing, creative and social media for the global entertainment technology platform, which has rebounded from the pandemic in a major way thanks to keen demand for the big-screen experience it offers.
She succeeds Denny Tu, who is leaving Imax after five years.
Globe most recently served as chief marketing officer of David Ellison’s Skydance Media, whose credits include recent installments in the Mission: Impossible and Top Gun franchises.
“Anne is a deeply versatile, experienced, and well-networked executive who has elevated creative work across virtually every medium in partnership with some of the most celebrated filmmakers and artists,” Imax CEO Rich Gelfond said in a statement.
Imax enjoyed a banner year in 2023. The premium large-format exhibitor delivered $1.06 billion in global box office, a near-record that came close to matching...
The veteran Hollywood studio executive will oversee all brand, film marketing, creative and social media for the global entertainment technology platform, which has rebounded from the pandemic in a major way thanks to keen demand for the big-screen experience it offers.
She succeeds Denny Tu, who is leaving Imax after five years.
Globe most recently served as chief marketing officer of David Ellison’s Skydance Media, whose credits include recent installments in the Mission: Impossible and Top Gun franchises.
“Anne is a deeply versatile, experienced, and well-networked executive who has elevated creative work across virtually every medium in partnership with some of the most celebrated filmmakers and artists,” Imax CEO Rich Gelfond said in a statement.
Imax enjoyed a banner year in 2023. The premium large-format exhibitor delivered $1.06 billion in global box office, a near-record that came close to matching...
- 1/16/2024
- by Pamela McClintock
- The Hollywood Reporter - Movie News
Imax has named former Lionsgate and Netflix publicity veteran Julie Fontaine as SVP Marketing in what is a newly created position at the large-format exhibitor. She will report directly to Imax chief marketing officer Denny Tu.
Fontaine will oversee strategic marketing campaigns and creative for Imax’s global event features lineup as well as product and marketing strategy across the exhibitor’s network. In her role, she’ll work closely with the company’s studio, filmmaking and exhibition partners.
She counts more than two decades of experience across film marketing and publicity. In addition to programming event movies from the major studios and big China releases, Imax has ventured into unique music and entertainment experiences of late, i.e., Halsey’s 50-minute visual album experience.
“Julie is a game-changing leader with exceptional versatility, having spearheaded successful marketing and publicity campaigns across theatrical and streaming, for blockbuster movies and award-winning prestige films,...
Fontaine will oversee strategic marketing campaigns and creative for Imax’s global event features lineup as well as product and marketing strategy across the exhibitor’s network. In her role, she’ll work closely with the company’s studio, filmmaking and exhibition partners.
She counts more than two decades of experience across film marketing and publicity. In addition to programming event movies from the major studios and big China releases, Imax has ventured into unique music and entertainment experiences of late, i.e., Halsey’s 50-minute visual album experience.
“Julie is a game-changing leader with exceptional versatility, having spearheaded successful marketing and publicity campaigns across theatrical and streaming, for blockbuster movies and award-winning prestige films,...
- 11/11/2021
- by Anthony D'Alessandro
- Deadline Film + TV
Imax has named veteran film executive Julie Fontaine as senior VP of marketing. In the newly created role, she will lead the company’s promotional efforts across movie theaters and streaming for upcoming blockbusters and prestige films.
Fontaine, who recently worked at Netflix as VP of film publicity, will report directly to Imax chief marketing officer Denny Tu.
“Julie is a game-changing leader with exceptional versatility, having spearheaded successful marketing and publicity campaigns across theatrical and streaming, for blockbuster movies and award-winning prestige films,” said Tu. “As Imax further expands its global content portfolio and diversifies its filmmaker partnerships, Julie’s expertise will help ensure that the Imax Experience remains first-choice for our fans and partners alike.”
Fontaine will oversee strategic marketing campaigns and creative for Imax’s blockbusters in the United States and internationally, as well as product and marketing strategy across the Imax theater network. She’ll also...
Fontaine, who recently worked at Netflix as VP of film publicity, will report directly to Imax chief marketing officer Denny Tu.
“Julie is a game-changing leader with exceptional versatility, having spearheaded successful marketing and publicity campaigns across theatrical and streaming, for blockbuster movies and award-winning prestige films,” said Tu. “As Imax further expands its global content portfolio and diversifies its filmmaker partnerships, Julie’s expertise will help ensure that the Imax Experience remains first-choice for our fans and partners alike.”
Fontaine will oversee strategic marketing campaigns and creative for Imax’s blockbusters in the United States and internationally, as well as product and marketing strategy across the Imax theater network. She’ll also...
- 11/11/2021
- by Rebecca Rubin
- Variety Film + TV
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