Exclusive: Entertainment PR firm Mprm Communications is restructuring its core leadership team, pressing go on a succession plan with the news that the company’s chairman and co-founder Rachel McCallister is stepping aside after four decades in the industry.
Mprm said that Sylvia Desrochers and company veterans Caitlin McGee and Natalie Yallouz are being promoted to EVP, joining co-founder and president Mark Pogachefsky in running the company. As part of the restructure, Lisa Bustamante becomes an SVP and will be integral to the senior management team. McCallister will segue to a consultant role.
“These promotions reflect the confidence we have in Caitlin, Sylvia, Natalie and Lisa to guide Mprm forward and a recognition of the role they have played over the last two years successfully navigating the challenges presented by a once-in-a-lifetime pandemic,” Pogachefsky said. “Working side by side with Rachel McCallister these past 30 years has been a real privilege...
Mprm said that Sylvia Desrochers and company veterans Caitlin McGee and Natalie Yallouz are being promoted to EVP, joining co-founder and president Mark Pogachefsky in running the company. As part of the restructure, Lisa Bustamante becomes an SVP and will be integral to the senior management team. McCallister will segue to a consultant role.
“These promotions reflect the confidence we have in Caitlin, Sylvia, Natalie and Lisa to guide Mprm forward and a recognition of the role they have played over the last two years successfully navigating the challenges presented by a once-in-a-lifetime pandemic,” Pogachefsky said. “Working side by side with Rachel McCallister these past 30 years has been a real privilege...
- 3/10/2022
- by Patrick Hipes
- Deadline Film + TV
Exclusive: Sylvia Desrochers is shuttering her Big Time PR agency and joining the executive team at Hollywood agency Mprm Communications as Svp. Her colleagues Tiffany Wagner and Karen Tran Wood will also be joining the Mprm team.
Desrochers will join an exec team that includes Caitlin McGee and Natalie Yallouz and will report to company principals Rachel McCallister and Mark Pogachefsky. She will be charged with overseeing the company’s film team in addition to working across the agency with corporate and TV clients.
Wagner will join Mprm as a senior consultant, focused on corporate clients. Tran Wood will step into the role of account executive to work on film and awards campaigns.
Big Time clients migrating to Mprm include John Ridley and his No Studios arts space, the USC Libraries Scripter Awards, Loyola Marymount University’s School of Film and Television, and the...
Desrochers will join an exec team that includes Caitlin McGee and Natalie Yallouz and will report to company principals Rachel McCallister and Mark Pogachefsky. She will be charged with overseeing the company’s film team in addition to working across the agency with corporate and TV clients.
Wagner will join Mprm as a senior consultant, focused on corporate clients. Tran Wood will step into the role of account executive to work on film and awards campaigns.
Big Time clients migrating to Mprm include John Ridley and his No Studios arts space, the USC Libraries Scripter Awards, Loyola Marymount University’s School of Film and Television, and the...
- 7/1/2019
- by Dino-Ray Ramos
- Deadline Film + TV
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