An ad for a McDonald’s cheeseburger lunch deal called “Amazing” has won the single and overall prize in round four of Commercial Radio Australia’s Siren Awards.
Written by Cameron Hoelter and Richard Morgan from Ddb Sydney, the ad features a deadpan exchange between a customer and a server and was inspired by a movie scene.
“There was a great scene in the movie Uncle Buck where John Candy and Macaulay Culkin have a really dry, rapid-fire question and answer conversation and we thought it might funny to do something similar in a radio ad,” they said in a joint statement.
The “Amazing” ad was winner of round four of five of the Siren Awards and goes into final for the Gold Siren to be announced in May.
The Gold Siren winner will receive airfares, accommodation and tickets to this year’s Cannes Advertising Lions Festival in June.
Other...
Written by Cameron Hoelter and Richard Morgan from Ddb Sydney, the ad features a deadpan exchange between a customer and a server and was inspired by a movie scene.
“There was a great scene in the movie Uncle Buck where John Candy and Macaulay Culkin have a really dry, rapid-fire question and answer conversation and we thought it might funny to do something similar in a radio ad,” they said in a joint statement.
The “Amazing” ad was winner of round four of five of the Siren Awards and goes into final for the Gold Siren to be announced in May.
The Gold Siren winner will receive airfares, accommodation and tickets to this year’s Cannes Advertising Lions Festival in June.
Other...
- 1/18/2013
- by Marcus Casey
- Encore Magazine
Innocean’s first work for Make It Cheaper
Innocean has reported winning a piece of new business.
The ad agency, whose struggle to expand its client list beyond Korean car brands has lumbered it with a reputation for being the inhouse agency for Kia and Hyundai, has landed a brief from three year-old price comparison site Make it cheaper.
Innocean won the account about a year ago, after a non competitive pitch, and has just launched its first campaign for the client.
The news comes shortly after Innocean parted ways with new business director James Welch, now at Wpp’s The Media Innovation Group in Singapore, who helped secure the business.
Scott Lambert, Innocean’s creative director, said: “Having a piece of business in the agency that is non-automotive has been fantastic for all involved, and further showcases our strategic and creative capability”.
Innocean’s campaign for Make It Cheaper,...
Innocean has reported winning a piece of new business.
The ad agency, whose struggle to expand its client list beyond Korean car brands has lumbered it with a reputation for being the inhouse agency for Kia and Hyundai, has landed a brief from three year-old price comparison site Make it cheaper.
Innocean won the account about a year ago, after a non competitive pitch, and has just launched its first campaign for the client.
The news comes shortly after Innocean parted ways with new business director James Welch, now at Wpp’s The Media Innovation Group in Singapore, who helped secure the business.
Scott Lambert, Innocean’s creative director, said: “Having a piece of business in the agency that is non-automotive has been fantastic for all involved, and further showcases our strategic and creative capability”.
Innocean’s campaign for Make It Cheaper,...
- 10/26/2012
- by Robin Hicks
- Encore Magazine
The radio industry came together across Australia on Friday to mark the third anniversary of the launch of digital radio. Sydney’s event took place at First Fleet Park. Mumbrella’s Tim Burrowes talks to:
Commercial Radio Australia boss Joan Warner on why the uptake of digital radio three years on is more successful than she expected; Fairfax Radio CEO Adam Lang on steadying the ship after the division was withdrawn from sale, and signing off a five year strategy; Nova’s Ryan “Fitzy” Fitzgerald “We feel like we regurgitate the same stuff every week but people seem to love it”; Eardrum’s Ralph van Dijk on future proofing the industry; Wsfm’s Brendan Jones and Amanda Keller, and Today Network presenter Fifi Box on the importance of digital to the industry; Sca’s Sydney Gm Jeremy Simpson on the launch of digital station Stardust; Mix 106.5′s Claire Hooper gives...
Commercial Radio Australia boss Joan Warner on why the uptake of digital radio three years on is more successful than she expected; Fairfax Radio CEO Adam Lang on steadying the ship after the division was withdrawn from sale, and signing off a five year strategy; Nova’s Ryan “Fitzy” Fitzgerald “We feel like we regurgitate the same stuff every week but people seem to love it”; Eardrum’s Ralph van Dijk on future proofing the industry; Wsfm’s Brendan Jones and Amanda Keller, and Today Network presenter Fifi Box on the importance of digital to the industry; Sca’s Sydney Gm Jeremy Simpson on the launch of digital station Stardust; Mix 106.5′s Claire Hooper gives...
- 8/28/2012
- by Robin Hicks
- Encore Magazine
A campaign against bullying has won the latest round of the Sirens Awards from May to September.
Earphone Bully, was written by Marianne Harvey, Cristian Staal and Raphie Barnett from SapientNitro in Brisbane and Ralph van Dijk from Eardrum in Sydney.
The ad, which was the Australia’s only Gold Radio Lion at Cannes this year, won the single, craft and overall categories in round two of the 2013 Siren Awards.
Judge Tommy Cehak from agency JayGrey said: “Earphone Bully was the clear winner for Sirens Round 2. A haunting and disturbing entry that’s expertly crafted and uses the radio medium in an innovative way.”
The ad, best listened to with headphones, puts the listener in the shoes of the victim of bullying.
The campaign can be used for any anti-bullying organisation including Reach Out, Project Rockit and Bullying No Way and with a bank of 600 names can be personalised to pass on to friends.
Earphone Bully, was written by Marianne Harvey, Cristian Staal and Raphie Barnett from SapientNitro in Brisbane and Ralph van Dijk from Eardrum in Sydney.
The ad, which was the Australia’s only Gold Radio Lion at Cannes this year, won the single, craft and overall categories in round two of the 2013 Siren Awards.
Judge Tommy Cehak from agency JayGrey said: “Earphone Bully was the clear winner for Sirens Round 2. A haunting and disturbing entry that’s expertly crafted and uses the radio medium in an innovative way.”
The ad, best listened to with headphones, puts the listener in the shoes of the victim of bullying.
The campaign can be used for any anti-bullying organisation including Reach Out, Project Rockit and Bullying No Way and with a bank of 600 names can be personalised to pass on to friends.
- 8/16/2012
- by Colin Delaney
- Encore Magazine
In the next of our video series from the Mumbrella360 conference, we speak with a panel of commercial radio presenters and producers about how radio stunts drive publicity.
The panel includes: Ryan ‘Fitzy’ Fitzgerald and Tom Ivey of Nova’s Fitzy & Wippa; Ralph van Dijk of Eardrum, Brendan ‘Jonesy’ Jones of Wsfm’s Breakfast with Jonesy and Amanda; and Ant Simpson of Ant & Sami Lukis of MixFM with Mumbrella editor Tim Burrowes moderating.
In the video highlights the panel discusses:
What makes a good stunt Getting Dangi Publicity from Dangi Fever When good stunts go bad Stunts in advertising
You can hear the full 42 minute conversation and audience Q&A on the Mumbrellacast below.
Mumbrella360 returns on June 5 and 6, 2013.
You can also subscribe to The Mumbrellacast on iTunes and other podcatchers.
Direct link to Mumbrella’s iTunes store listing for the podcast...
The panel includes: Ryan ‘Fitzy’ Fitzgerald and Tom Ivey of Nova’s Fitzy & Wippa; Ralph van Dijk of Eardrum, Brendan ‘Jonesy’ Jones of Wsfm’s Breakfast with Jonesy and Amanda; and Ant Simpson of Ant & Sami Lukis of MixFM with Mumbrella editor Tim Burrowes moderating.
In the video highlights the panel discusses:
What makes a good stunt Getting Dangi Publicity from Dangi Fever When good stunts go bad Stunts in advertising
You can hear the full 42 minute conversation and audience Q&A on the Mumbrellacast below.
Mumbrella360 returns on June 5 and 6, 2013.
You can also subscribe to The Mumbrellacast on iTunes and other podcatchers.
Direct link to Mumbrella’s iTunes store listing for the podcast...
- 8/10/2012
- by Colin Delaney
- Encore Magazine
Radio specialist agency Eardrum has broadened its offering to include digital services.
The agency has picked up four clients with integrated campaigns since January offering digital design, which can also be carried into print, as well as social and Seo services.
Ralph van Dijk, Eardrum’s founding creative director told Mumbrella:
“From our perspective it’s campaign optimisation. In the past we’ve been a component of the campaign but more and more our clients have been focusing on radio with online. It was been frustrating to have our ads drive a consumer to a website that was substandard.”
Van Dijk said that radio is maintained as the lead medium with everything else integrated.
The agency’s founding client was the Commonwealth government department, Deewr, the department of education, employment and workplace relations, with a campaign for youth allowance.
Since then Eardrum has done work for another commonwealth government body,...
The agency has picked up four clients with integrated campaigns since January offering digital design, which can also be carried into print, as well as social and Seo services.
Ralph van Dijk, Eardrum’s founding creative director told Mumbrella:
“From our perspective it’s campaign optimisation. In the past we’ve been a component of the campaign but more and more our clients have been focusing on radio with online. It was been frustrating to have our ads drive a consumer to a website that was substandard.”
Van Dijk said that radio is maintained as the lead medium with everything else integrated.
The agency’s founding client was the Commonwealth government department, Deewr, the department of education, employment and workplace relations, with a campaign for youth allowance.
Since then Eardrum has done work for another commonwealth government body,...
- 7/20/2012
- by Colin Delaney
- Encore Magazine
Cancer charity For A Cure Foundation’s radio ad promoting stem cell research has won this month’s round of the radio industry’s 2013 Siren Awards, organised by Commercial Radio Australia.
The ad promoting stem cell research for the For A Cure Foundation has won the overall and single categories in round one of the 2013 Siren Awards. JayGrey Sydney creative team Gav Chimes and Tommy Cehak created the ad.
The team said in a release, “It’s a powerful thing but there’s little awareness about it. There’s a lot of misunderstanding when it comes to stem cell research. For this reason, the general public doesn’t think or talk about it, and remain largely unaware of the benefits. We wanted to wake people up by reframing the issue and focusing on the suffering that can be alleviated.”
Other finalists included a radio ad for Ikea called “Gas Leak...
The ad promoting stem cell research for the For A Cure Foundation has won the overall and single categories in round one of the 2013 Siren Awards. JayGrey Sydney creative team Gav Chimes and Tommy Cehak created the ad.
The team said in a release, “It’s a powerful thing but there’s little awareness about it. There’s a lot of misunderstanding when it comes to stem cell research. For this reason, the general public doesn’t think or talk about it, and remain largely unaware of the benefits. We wanted to wake people up by reframing the issue and focusing on the suffering that can be alleviated.”
Other finalists included a radio ad for Ikea called “Gas Leak...
- 6/19/2012
- by Cathie McGinn
- Encore Magazine
Mix FM’s drivetime host Anthony Simpson, Wsfm’s Brendan Jones and Nova team of presenter Ryan Fitzgerald and producer Tom Ivey are to appear in a session at this week’s Mumbrella360 discussing how to create radio content that drives PR for shows.
Simpson co-hosts the Ant & Sami Lukis show which airs in Sydney and Melbourne from 4-7pm. Jones co-hosts Jonesy & Amanda in the Morning on Wsfm in Sydney. Ivey is producer on Nova’s Sydney’s Fitzy & Wippa breakfast show. Also in the panel is Ralph van Dijk of audio agency Eardrum.
The panel will look at creating events within shows that also generate publicity for the station.
One recent example was Fitzy & Wippa’s stunt of hosting the world’s shortest man in Sydney, which made headlines around the world.
The session is a late replacement for a planned segment – Fuck Yeah, Side Projects – which had...
Simpson co-hosts the Ant & Sami Lukis show which airs in Sydney and Melbourne from 4-7pm. Jones co-hosts Jonesy & Amanda in the Morning on Wsfm in Sydney. Ivey is producer on Nova’s Sydney’s Fitzy & Wippa breakfast show. Also in the panel is Ralph van Dijk of audio agency Eardrum.
The panel will look at creating events within shows that also generate publicity for the station.
One recent example was Fitzy & Wippa’s stunt of hosting the world’s shortest man in Sydney, which made headlines around the world.
The session is a late replacement for a planned segment – Fuck Yeah, Side Projects – which had...
- 6/5/2012
- by mumbrella
- Encore Magazine
Tim Green, The Monkeys
An ad for Ikea has won ad of the year at the Sirens Awards, announced this morning.
The ad ‘Holidays’ was written by Tim Green and Tim Cairns of The Monkeys in Sydney won the 2012 Gold Siren award. It also won a Silver Siren for winning the ‘single’ category.
The ad aims to discourage the inexperienced from installing their own kitchen and leaving it to Ikea that features a swearing schoolboy telling his class how he helped his father build ‘a new f(Bleep)ing kitchen’ over the holidays.
The ad was directed by Ralph van Dijk.
The award for the campaign silver Siren Winner went to Des Hameister of agency Gatecrasher for client Alcoholics Anonymous. It was directed by Marty Braine.
The Silver Craft Siren went to Scott Illingworth and Pete Best for the engineering on Kwp Advertising’s Scratched Record ad for Sa Lotteries.
An ad for Ikea has won ad of the year at the Sirens Awards, announced this morning.
The ad ‘Holidays’ was written by Tim Green and Tim Cairns of The Monkeys in Sydney won the 2012 Gold Siren award. It also won a Silver Siren for winning the ‘single’ category.
The ad aims to discourage the inexperienced from installing their own kitchen and leaving it to Ikea that features a swearing schoolboy telling his class how he helped his father build ‘a new f(Bleep)ing kitchen’ over the holidays.
The ad was directed by Ralph van Dijk.
The award for the campaign silver Siren Winner went to Des Hameister of agency Gatecrasher for client Alcoholics Anonymous. It was directed by Marty Braine.
The Silver Craft Siren went to Scott Illingworth and Pete Best for the engineering on Kwp Advertising’s Scratched Record ad for Sa Lotteries.
- 5/4/2012
- by Colin Delaney
- Encore Magazine
The best radio ad of the year is to be decided at the national Siren Awards next month, with agencies such as Bmf, Clemenger Bbdo Melbourne, Ajf Partnership, The Monkeys and Eardrum in contention to win the Gold Siren.
The winners of the top award will be entered into the Cannes Radio Lions, to take place in June. And for the first time, the client will be invited along to Cannes too.
Commercial Radio Australia boss Joan Warner said this recognised “the important role clients play in driving the writing, production and delivery of high quality radio ads.”
Last year’s gold siren was won by Andrew Woodhead and Eamonn Dixon of Leo Burnett Melbourne for “Slow Mornings” for 7-Eleven.
The finalists in full:
Singles
303 Group, Perth, Dav Tabeshfar, Office of Road Safety, Baby Bmf, Sydney, Dennis Koutoulogenis and Jake Rusznyak, Mla Australia, Chop Culture Rant Clemenger Bbdo, Adelaide, Matt O’Grady,...
The winners of the top award will be entered into the Cannes Radio Lions, to take place in June. And for the first time, the client will be invited along to Cannes too.
Commercial Radio Australia boss Joan Warner said this recognised “the important role clients play in driving the writing, production and delivery of high quality radio ads.”
Last year’s gold siren was won by Andrew Woodhead and Eamonn Dixon of Leo Burnett Melbourne for “Slow Mornings” for 7-Eleven.
The finalists in full:
Singles
303 Group, Perth, Dav Tabeshfar, Office of Road Safety, Baby Bmf, Sydney, Dennis Koutoulogenis and Jake Rusznyak, Mla Australia, Chop Culture Rant Clemenger Bbdo, Adelaide, Matt O’Grady,...
- 4/11/2012
- by Robin Hicks
- Encore Magazine
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