Mr. Peanut will soon be found sitting on a bench in New Orleans' crime-ridden Central City, courtesy of Planters and the Corps Network.
Planters joined up with the Corps Network (the organization behind the 143 service and conservation corps in the U.S.) and landscape architect Ken Smith last November in a campaign, dubbed "Naturally Remarkable" to turn abandoned land throughout the country into Planters-inspired green spaces. This week, community members--local Corps members and community volunteers--broke ground on the first green space, a 100x100-foot grove in Central City.
"Planters was clear about what they didn't want to do. They didn't want to do a typical community garden, pocket park, or playground," says Smith. "It forced me to make something that would transform normal ideas about urban spaces."
So Smith decided to plant a grove of 15 bald Cypress trees on a formal grid. Underneath, there will be three peanut-shaped spots--a garden space,...
Planters joined up with the Corps Network (the organization behind the 143 service and conservation corps in the U.S.) and landscape architect Ken Smith last November in a campaign, dubbed "Naturally Remarkable" to turn abandoned land throughout the country into Planters-inspired green spaces. This week, community members--local Corps members and community volunteers--broke ground on the first green space, a 100x100-foot grove in Central City.
"Planters was clear about what they didn't want to do. They didn't want to do a typical community garden, pocket park, or playground," says Smith. "It forced me to make something that would transform normal ideas about urban spaces."
So Smith decided to plant a grove of 15 bald Cypress trees on a formal grid. Underneath, there will be three peanut-shaped spots--a garden space,...
- 2/23/2011
- by Ariel Schwartz
- Fast Company
Mr. Peanut, the 94-year-old icon of the Planters brand, came to life for the first time this week via a stop-motion animation commercial (featuring the voice of Robert Downey Jr). The character is pushing Planters' "Naturally Remarkable" campaign, which is kicking off via a partnership with the Corps Network, and aims to see neglected lands transformed into natural spaces in locations across the U.S.
"We decided it was important to allow consumers to experience the idea of making the world a little more naturally remarkable than we found it," says Jason Levine, Planters' Senior Director of Marketing. "The Corps Network seemed to be fantastic fit." The Corps Network is the organization response for the 143 service and conservation corps in the country.
Planters will start working with the Corps Network in select locations next year. The company hasn't yet chosen specific sites to work on, but it has enlisted architect...
"We decided it was important to allow consumers to experience the idea of making the world a little more naturally remarkable than we found it," says Jason Levine, Planters' Senior Director of Marketing. "The Corps Network seemed to be fantastic fit." The Corps Network is the organization response for the 143 service and conservation corps in the country.
Planters will start working with the Corps Network in select locations next year. The company hasn't yet chosen specific sites to work on, but it has enlisted architect...
- 11/10/2010
- by Ariel Schwartz
- Fast Company
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