Internet giant Tencent has reached an agreement with Major League Baseball to live stream games and highlight programs in China.
Under terms of the multi-year agreement, Tencent will live-stream 125 games on exclusive basis to computers, mobile devices and via over the top platforms.
Tencent plans to commemorate the partnership with what it’s calling Super Baseball Week, with five days of games featuring some of baseball’s top stars, including Mike Trout, Francisco Lindor, Aaron Judge, Giancarlo Stanton and Cody Bellinger.
“In recent years, baseball has developed rapidly in China, which wouldn’t happen without Mlb’s dedicated promotion in China for over a decade,” Tencent Vice President Caitlyn Chen said in a statement. “In the future, with the advantage of Tencent’s production and broadcasting … we will bring the attention to Mlb and baseball in China to a new level.”
Tencent said it would work closely with the league...
Under terms of the multi-year agreement, Tencent will live-stream 125 games on exclusive basis to computers, mobile devices and via over the top platforms.
Tencent plans to commemorate the partnership with what it’s calling Super Baseball Week, with five days of games featuring some of baseball’s top stars, including Mike Trout, Francisco Lindor, Aaron Judge, Giancarlo Stanton and Cody Bellinger.
“In recent years, baseball has developed rapidly in China, which wouldn’t happen without Mlb’s dedicated promotion in China for over a decade,” Tencent Vice President Caitlyn Chen said in a statement. “In the future, with the advantage of Tencent’s production and broadcasting … we will bring the attention to Mlb and baseball in China to a new level.”
Tencent said it would work closely with the league...
- 4/3/2018
- by Dawn C. Chmielewski
- Deadline Film + TV
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