- (1998) TV commercial: Claritin Reditabs
- (2006) Print ads: the Take It Easy Sweepstakes from McNeil Consumer Healthcare
- (2009) TV commercial: Murad anti-aging cream
- (2011) Hostess of an infomercial for Murad's "Resurgence" skin care system. Also appearing are Victoria Rowell and Dr. Howard Murad.
- (2012-present/April 2014) TV commercial for "A Place for Mom", senior living referral service.
- (2001) Release of her book, "Wake-Up Calls".
- (2005) Release of her book, "Growing Up Healthy: A Complete Guide to Childhood Nuitrition, Birth Through Adolescence", by Joan with Myron Winick.
- (2012) Release of her book, "Chicken Soup for the Soul: Family Caregivers".
- (1996) Release of her book, "Joan Lunden's Healthy Cooking", by Joan with Laura Morton.
- (1997) Release of her book, "Joan Lunden's Healthy Living: A Practical, Inspirational Guide to Creating Balance in Your Life", by Joan with Laura Morton.
- (1998) Release of her book, "Joan Lunden's A Bend in the Road is not the End of the Road: 10 Positive Principles for Dealing with Change", by Joan with Andrea Cagan.
- (2006) Co-hostess, with Hugh Downs, of an infomercial for Steve Scott's "Master Strategies of Super Achievers" personal coaching system.
- (2008) Hostess of an infomercial for the Murad "Resurgence" skin care system. Also appearing are Lori Klein, Howard Murad and Josie Bissett.
- (2009) Hostess of an infomercial for the Murad "Resurgence" skin care system. Also appearing are Howard Murad, Josie Bissett and Debbie Gibson.
- (2015) Release of her book, "Had I Known".
- (1986) television commercial for Playskool's Drive 'n' Play console.
- (2020) Release of her book, "Why Did I Come into This Room?".
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