Tim Ferriss is many things--including a writer, a tango dancer, and a kickboxer--but he's certainly not a conventional scribe. Ferriss, the author of two New York Times best sellers (The 4-Hour Workweek and The 4-Hour Body) is releasing his third book, The 4-Hour Chef, and he's using the Internet (and YouTube in particular) as one of his most important resources. Ferriss, who previously used a video trailer to promote The 4-Hour Body, has redoubled his efforts for his new book, releasing two engaging trailers to his 4-Hour Chef YouTube channel, becoming one of the first authors to utilize YouTube as a video marketing tool. "I really do enjoy being first to try things," said Ferriss, "even if I end up taking a couple hours in the back as the guy on the front lines." Ferriss created his YouTube material with the help of the Mekanism agency. One trailer features a hi-fi series of jumpy images,...
- 11/19/2012
- by Sam Gutelle
- Tubefilter.com
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