Above: US one sheet for Gas. Art by Robert Grossman.How much attention do you pay to title treatments? By that I mean—in case it’s not obvious—the way the title of a film appears on a poster. Title treatments can range from the simple to the spectacular, from mere type to elaborate works of art. They can range from, for example, the unadorned but authoritative Gotham Bold sans serif of Oppenheimer (2023) to Robert Grossman’s air brushed petrol hose spelling out the title of the movie Gas. Whereas the title treatment of Oppenheimer was dwarfed by the radioactive image of J. Robert and his atom bomb, the title treatment for the other cinematic sensation of the summer dwarfed its characters. In fact it was just the first letter of that title treatment, the instantly recognizable iconic B of Mattel’s ’80s Barbie logo.Title treatments matter. They set a tone.
- 8/18/2023
- MUBI
History and fantasy join forces for Life on the Moon, the debut graphic novel by illustrator Robert Grossman. Grossman, who died last year at the age of 78, was a longtime Rolling Stone cover artist and creator of the iconic poster for 1980’s Airplane!
[Find It Here]
Published by Yoe Books earlier this summer, Life on the Moon is a historical yet humorous book that deviates from the traditional graphic novel in that a single illustration with accompanying text makes up each of the 400 pages. The plot is loosely based on the 1835 Great Moon Hoax,...
[Find It Here]
Published by Yoe Books earlier this summer, Life on the Moon is a historical yet humorous book that deviates from the traditional graphic novel in that a single illustration with accompanying text makes up each of the 400 pages. The plot is loosely based on the 1835 Great Moon Hoax,...
- 8/27/2019
- by Angie Martoccio
- Rollingstone.com
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