Simplot brand John West has launched a teaser for a new campaign that continues the story of the tussle between man and bear to capture the best fish.
The latest incarnation, created by Bwm, sees the introduction of a heroine to the story. She joins the fisherman featured in the last ad, which was produced by the brand’s previous agency, Grey Melbourne.
The pre-launch teaser ad, directed in the style of a movie blockbuster by Paul Middleditch, debuts on Sunday.
The teaser is supported by movie listings advertising across News Limited publications. An early screening of the full 90-second film will run on the brand’s new Facebook page and YouTube from 5 October.
Simplot Australia general manager of retail marketing, Tara Lordsmith, said: “We’re very excited to be premiering our new John West Into the Woods campaign. John West is an iconic brand that has long been synonymous with high quality and trust.
The latest incarnation, created by Bwm, sees the introduction of a heroine to the story. She joins the fisherman featured in the last ad, which was produced by the brand’s previous agency, Grey Melbourne.
The pre-launch teaser ad, directed in the style of a movie blockbuster by Paul Middleditch, debuts on Sunday.
The teaser is supported by movie listings advertising across News Limited publications. An early screening of the full 90-second film will run on the brand’s new Facebook page and YouTube from 5 October.
Simplot Australia general manager of retail marketing, Tara Lordsmith, said: “We’re very excited to be premiering our new John West Into the Woods campaign. John West is an iconic brand that has long been synonymous with high quality and trust.
- 10/3/2012
- by Robin Hicks
- Encore Magazine
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